How People Find Us Online
The Key Word Search Cloud

How People Search and Land at the Vanderveer House and Pluckemin Cantonment Web Sites

Maybe you've seen them on TV during Presidential debates, or on CNN when they're trying to determine what people are looking for online. The term is called "Word Clouding" and it's a very cool way to see what people are looking for online.

Below is an image of the Friends of the Jacobus Vanderveer House's Keyword Cloud, using technique called Keyword Search Clouds. Search Clouds are used to visually represent what key words people use when trying to get information from the Jacobus Vanderveer web sites.

Here's how it works: The bigger the word, the more searches using that phrase or word was used.
Over 3,000 google searches were gathered for the analysis representing Google search data from November 2010 - November 2011.

What's a Keyword Search Cloud?

A word search cloud identifies the words used most frequently in a text or the data most frequently appearing when online users are searching to and ultimately land at the Vanderveer website. Another term is called a "Tag Cloud" or "Keyword Cloud". The term keyword cloud is sometimes used as a search engine marketing (SEM) term that refers to a group of keywords that are relevant to a specific website. In recent years tag clouds have gained popularity because of their role in search engine optimization of web pages. Tag clouds as navigation tools make the website appear more interlinked, when crawled by a search engine spider, which may improve the site's search engine rank

Here's the detailed Wordle analysis tool of phrases used over the last year that land people at our web sites (Click to Enlarge)

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